Hello Kitty started in 1974 as a small illustration on a purse, today the brand generates more than $5 Billion per year in revenues. In girl’s toys and gift-ware it is one of the most recognizable and widely merchandised brands ever. The white bobtail cat with the red bow has appeared on or as products including clothing, stationery, dolls, housewares, bags, jewelry and accessories. She even appeared as a float in New York’s world famous Macy’s parade.

Underground Toys are bringing their expertise in making plush toys to the Hello Kitty license and are producing innovative figures, in multiple sizes that will appeal to both girls and her huge, older, collector base. Hello Kitty is an instantly recognizable character sure to deliver sales.