General News

Underground Toys signs deal with Hasbro to create new items for Transformers 3 : Dark of the Moon

Underground has grown its portfolio further, adding the highly anticipated Transformers : Dark of the Moon movie to its long list of properties for 2011.

The movie - which opens in the UK on 1st July - is the third movie released in the series, directed by Michael Bay and produced by Steven Spielberg.

Underground's deal covers both the US and UK markets.

In the UK, the firm will be producing animated phone spinners, talking plush, mugs, talking pens, cuff links, animated flip books, travel pass holders, iPhone & iPad skins as well as other gift categories. Meanwhile, in the US it will produce stress balls to compliment their Star Wars stress balls also launching in 2011.

Underground and Hastings Announce Doctor Who Promotion

Underground Toys is pleased to announce an extensive in-store promotion at Hastings Entertainment for Doctor Who merchandise starting in October and running through the Holidays. This exciting campaign, in association with BBC Worldwide, will feature a 6 x 4 ft display unit which brings together key merchandise from the show alongside other retail activity.  In addition, Hastings will be selling an exclusive Yellow Dalek Action Figure, only available at Hastings in North America. Earlier this year, Doctor Who delivered BBC AMERICA record ratings and reached the top spot on the iTunes TV chart.

To see this great Doctor Who promotion, you can visit your local Hastings store or shop online at www.gohastings.com

Underground Toys Sign Up For Scott Pilgrim

Underground Toys announced today a licensing agreement with Universal Partnerships & Licensing to create apparel and accessories based on Universal Pictures’ action-comedy, Scott Pilgrim vs. the World.  Co-written and directed by genre-smashing filmmaker Edgar Wright (Hot Fuzz, Shaun of the Dead), the film stars some of Hollywood’s leading young talent including Michael Cera (Juno, Superbad), Kieran Culkin (Igby Goes Down), Mary Elizabeth Winstead (Live Free or Die Hard), Chris Evans (Fantastic Four series), Brandon Routh (Superman Returns), Mae Whitman (Arrested Development) and Jason Schwartzman (Funny People).  Underground’s deal covers both the U.S. and U.K. territories.

The live-action Scott Pilgrim vs. the World film is based on a series of award-winning graphic novels by Bryan Lee O’Malley.  The series has earned numerous awards including Entertainment Weekly’s Independent Comic of the Year, Wizard’s Indie Book of the Year and the Harvey Award for Humor in Comics.   Published by Oni Press, the sixth and final volume in the series recently debuted.  In the film, Scott Pilgrim (Cera) has just met the girl of his dreams (Winstead), but the only catch to winning her heart is that her seven evil exes are coming to kill him. The film opened in cinemas in the U.S. on August 13 and will be released in the U.K. on August 25.

In the U.K., Underground Toys will be producing mugs, key chains, talking key chains, talking pens, bags, t-shirts and other gift categories.  In the U.S., Underground will produce mugs, key chains and talking key chains.

Doctor Who 11th Doctor and Dalek Scientist Sets Availability

Underground Toys are pleased to announce they are making available a limited quantity of the San Diego 11th Doctor & Dalek Scientist sets in the UK Forbidden Planet Stores. The sets will be in store from the 18th August.

Also, for those who didn't make it to San Diego Comic Con, some sets will also be available via www.underground-toys.com (for a limited time only). Again, the stock will be available from the 18th August.

THE ELEVENTH DOCTOR & DALEK SCIENTIST
The Eleventh Doctor saw off not one but two alien threats almost as soon as he crashed to Earth. His new companion, Amy Pond, first met him when she was seven years old, and while he was clad in the raggedy remnants of the Tenth Doctor’s suit. Twelve years and four psychiatrists later, the girl who waited wanted answers! Realising he owed her that much, the Doctor, now clothed in a tweed jacket and a cool new bow tie,  welcomed Amy into a brand new TARDIS, and took off on a series of thrilling adventures around the universe. However the two time travellers are being followed on their journey by a crack which appears wherever they go... and it looks a lot like the one on Amy’s bedroom wall...

Many years ago, the Daleks sent out thousands of egg-shaped Progenitors containing the genetic coding of the race, so that new Daleks could be created whenever necessary. One of these Progenitors was found in war-torn England during the Second World War and transported to a Dalek ship. However, because the Daleks that found it had been genetically modified by their creator Davros, using his own DNA, the Progenitor did not acknowledge them as pure Daleks, until the Doctor identified them as such and the Progenitor created a new race of powerful Daleks as a result. Amongst these Daleks were the Orange Scientists.

In this exclusive set from Underground Toys we present the Eleventh  Doctor in burgundy shirt and braces, and an Orange Dalek Scientist, the Doctor comes with a Sonic Screwdriver accessory.

For more information contact sales@forbiddenplanet.co.uk or info@underground-toys.com

Underground Toys at SDCC 2010

Thanks to everyone who stopped by our booth 3949 at San Diego Comic Con.  Especially to those of you who wore great Doctor Who outfits!

See you next year!

2010 San Diego Comic Con exclusive Eleventh Doctor with Dalek Scientist




Underground Toys are pleased to announce details of their 2010 San Diego Comic Con exclusive Doctor Who item – The Eleventh Doctor with Dalek Scientist.

This item will be available for sale at Underground Toys’ booth # 3949 and also on BBC America’s booth #3629.

The Eleventh Doctor saw off not one but two alien threats almost as soon as he crashed to Earth. His new companion, Amy Pond, first met him when she was seven years old, and while he was clad in the raggedy remnants of the Tenth Doctor’s suit. Twelve years and four psychiatrists later, the girl who waited wanted answers! Realising he owed her that much, the Doctor, now clothed in a tweed jacket and a cool new bow tie,  welcomed Amy into a brand new TARDIS, and took off on a series of thrilling adventures around the universe. However the two time travellers are being followed on their journey by a crack which appears wherever they go... and it looks a lot like the one on Amy’s bedroom wall...

Many years ago, the Daleks sent out thousands of egg-shaped Progenitors containing the genetic coding of the race, so that new Daleks could be created whenever necessary. One of these Progenitors was found in war-torn England during the Second World War and transported to a Dalek ship. However, because the Daleks that found it had been genetically modified by their creator Davros, using his own DNA, the Progenitor did not acknowledge them as pure Daleks, until the Doctor identified them as such and the Progenitor created a new race of powerful Daleks as a result. Amongst these Daleks were the Orange Scientists.

In this exclusive set from Underground Toys we present the Eleventh Doctor in burgundy shirt and braces, and an Orange Dalek Scientist, the Doctor comes with a Sonic Screwdriver accessory.

Underground Toys continues it’s journey to a ‘Galaxy far, far away’

In a new deal with Lucas Film, Underground Toys now have the rights to manufacture and distribute a wide range of Star Wars talking plush toys and key chains in the USA.

Already onboard to retail the line are Hot Topic and Toys’R’us.   Hot Topic will feature the plush within their Empire Strikes Back anniversary celebration while Toys’R’us will launch the line this Summer.  In addition, many other retailers plan to carry the products all year round.

This is an exciting territory addition for Underground Toys who previously had the rights in the UK for these products.

Underground Toys’ Deal with Lucasfilm

Underground Toys are pleased to announce a UK deal signed with Lucasfilm to produce housewares, voice-keychains and plush for the classic Star Wars films and  Clone Wars animated movie & tv series.

Underground will be shipping new Star Wars products throughout the year and beyond.

Keep checking this website for updates on the product line up, product images and other details

New Doctor Who Contract for Underground Toys

Underground Toys is pleased to announce it has signed a new deal with the BBC which means UT will continue is Doctor Who program in the USA until at least 2013.  Check back soon for more details on the exclusive items UT will be producing.