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20th Century Fox has signed up Underground Toys to produce a range of gift items based on the blockbuster Movie , which commentators now say will become the biggest film of all time.

Underground  has signed a UK deal with 20th Century Fox to produce an extensive line of gifts inspired by  James Cameron’s Avatar.
The range  looks to capture the essence of Cameron’s vision, according to the company. It will depict heroes, creatures and vehicles straight from the epic movie on luminescent wall scrolls, mugs, key chains, dog tags, jewellery, mobile phone accessories, pin badges ,keychains and other merchandise.

The first wave of product is launching now, and items will be released throughout 2010 and 2011

Robyn Morgan , licensing manager at Underground Toys, said: “We are delighted to be partners with Fox on this groundbreaking movie. Avatar is the perfect match for our target demographic and we expect huge demand in both the collector and mass market over the next 2 years”.

Carl Lumbard, SVP and MD of Fox Licensing Europe and Latin America, added: “The Avatar merchandising programme is a global endeavor and we will continue to find premiere licensing partners who are able to deliver James Cameron’s impressive vision for this film. Underground Toys certainly fits the bill.”