Underground Toys add Avatar to their Product Roster!

LONDON, England (December 14, 2009) Underground Toys recently signed a UK deal with Twentieth Century Fox L&M Europe to produce an extensive range of gift products inspired by one of the most anticipated films of the year — James Cameron’s Avatar.

The Underground Toys’ product range will incorporate luminescent technology to capture the essence of James Cameron’s vision. The gift line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will depict heroes, creatures and vehicles straight from the movie on luminescent wall scrolls, mugs, key chains, dog tags, jewellery, mobile phone accessories, pin badges and flat and figural key chains.  The first wave of product is already available and there are more items being shown at the Spring Fair & Toy.  To see the items for yourself, please visit Gear 4 Games stand at Birmingham NEC, Hall 5 – B55 or their stand at London Toy Show booth # E16.